Welcome to MyDealerLot! MyDealerLot 'News You Can Use' is a newsletter that strives to provide those interested in RFID / RTLS for the automotive industry with: MyDealerLot news, RFID and automotive industry trends, customer announcements, and tips to maximize your productivity using MyDealerLot. Automotive and the application of smart RFID related technology has been getting substantial attention. Dealers are realizing the power of having real time inventory information which enables numerous benefits such as: employee productivity gains, increased unit sales, greater inventory control and improved customer service. There has never a better time to deploy MyDealerLot and to begin realizing the benefits of real time inventory management. For the next three dealers that sign up by August 15, we are offering special reduced pricing and other incentives. Contact us today to learn more. Finally, we would like to say thank you to our newest customer RBM of Atlanta! This is one fantastic Mercedes dealership group with a true focus on the customer experience – and MDL is proud to be a part of its newest facility in Alpharetta, Georgia. Check out the announcement below for more details. Thank You! George Cresto, Founder & President |
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In This Issue New KEYper Systems Integration
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MDL Welcomes Our Newest Customer – RBM of Atlanta! Since 1964, RBM has understood the importance of excellent customer service and employee efficiency and has selected MyDealerLot for it's newest state of the art facility in North Atlanta! Click here to see Randy Powell’s one on one interview, why MyDealerLot was selected, and how RBM’s newest facility will benefit from RFID technology. - See the Press Release 
Version 2.0 Released! We have been listening to our customers and product development advisors to shape the future of our product. Our latest release packs over 30 enhancements and new features. An example of one great new feature is new customizable color coding for display of aging information on our Power Search functions. This gives you the power to market your oldest vehicles first in a very simple way. 
New KEYper Systems Integration MyDealerLot & KEYper Systems for dealership key management have collaborated to release the industry's first integrated RTLS / Key Management solution. Now when salespeople retrieve one or more keys from the KEYper vault, the MyDealerLot real time location map will instantaneously be presented on the KEYper screen with the location of the vehicle in real time. In addition, key status and other information is available within MyDealerLot. Seeing this live is truly impressive. Contact us today to learn more or to schedule a demo. - See the Press Release Which Is Better – TDOA or RSSI? One key point to understand with RFID is the difference between TDOA (Time Distance of Arrival) and RSSI (Relative Signal Strength Indicator) when it comes to RFID. These are two very different approaches to real time inventory tracking. TDOA is a method used where the system measures the time it takes for the signal of an active tag, from multiple read points in its determination of location. RSSI uses the actual strength signal from the tag in its determination of location. There are some companies that say they can track assets outdoors to a finite location in real time using RSSI. Sorry, but that is simply not true. The fact of the matter is that TDOA is the best method when you have to track in an outdoor environment due to issues associated with strength consistency, signal drop-off, and signal interference. We know for a fact because we fully tested both methods and that is why our solutions are all TDOA based using AeroScout Location Receivers.  
MyDealerLot In The News – Digital Dealer & RFID Journal Publication leaders in both automotive and RFID recently profiled MyDealerLot and how RFID will impact the retail automotive market. The message is getting out that the real benefits of having real time inventory information are how it can be harnessed at the dealer level to improve efficiency, increase sales, and impact customer service. Be sure to check out our “News” section on www.mydealerlot.com for the latest announcements. |