begins with knowing your customer and providing a truly personalized service experience each and every time. This builds service drive loyalty for you, which in turn increases revenue. And it makes your service a unique experience.
Creating a framework for customer service excellence starts with the utilization of technology for a personalized customer experience PLUS empowering your Service Advisors with the right information to streamline the service operation. Quite simply, this will create a ‘wow!” factor and make you stand apart.
That’s where MyDealerLot’s Service Drive Concierge™ comes in. Our product provides the tools to implement a complete personalized service experience for both the morning arriving customer plus the returning customer in a service loaner.
Using passive-based RFID technology for automotive, MyDealerLot displays customer appointment and other information on sleek, overhead flat screen monitors combined with automated multi-resource notification management. Multiple communication methods are available to ensure event messages arrive and that the appropriate actions can occur without incurring delay to the customer.
One other exciting benefit of our Service Drive Concierge™ module relates to process management. Using passive based readers for vehicle tracking enables you to obtain important measurement data from individual service bays to car wash.
For example, many high end dealers provide a complimentary car wash as the final step before vehicle delivery to the service customer. Using our automated process measurements, Service Advisors can receive automated notifications of car wash completions or be notified of a vehicle not completing a required process.
Customer loyalty services such as free car washes are becoming the expectation at many highline dealers. Services such as these cost you money and should be measured. Without an automated way to measure usage, you do not have a simple way to know who is using the service and how often. Having this information available to Sales Associates can also be valuable once it comes time to get that customer into a new vehicle.
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